This week's assignments for headlines and print ads is 8 o'clock coffee. 8 o'clock coffee is supposed to be the cheapest of the gourmet brands. I guess it's the Old Navy of coffee. The challenge will be in positioning it over getting an already made cup at a Starbucks or Seattle's Best. So taste needs to be a big deal. It tastes better and costs less according to the briefing. Apparently, it is a heavy weight when it comes to taste testing and gives the best bang for your buck. The goal is also to increase awareness. "Get people to ask for it by name".
Concept ideas of the brief:
1. It's not fancy but it's good.
2. A well kept secret.
3. Don't be confused by the hype.
4. Love coffee for the taste, not the image.
Stay tuned for my 50 headlines...they're brewing.
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