Finding Voice

Side note: Please be patient while I find my voice. If my voice could be anthropomorphized, it'd be Waldo. I am keen on finding it, but it'll just take a few moments.

Time to take AdVantage of my Blog

Dear Blog,

This week's assignments for headlines and print ads is 8 o'clock coffee. 8 o'clock coffee is supposed to be the cheapest of the gourmet brands. I guess it's the Old Navy of coffee. The challenge will be in positioning it over getting an already made cup at a Starbucks or Seattle's Best. So taste needs to be a big deal. It tastes better and costs less according to the briefing. Apparently, it is a heavy weight when it comes to taste testing and gives the best bang for your buck. The goal is also to increase awareness. "Get people to ask for it by name".

Concept ideas of the brief:

1. It's not fancy but it's good.

2. A well kept secret.

3. Don't be confused by the hype.

4. Love coffee for the taste, not the image.

Stay tuned for my 50 headlines...they're brewing.

Coast-less Phobia?

About to move to Chicago and I'm having an incredibly irrational fear. I'm nervous about not living on a coast. My whole life, I've lived by the East Coast. In college I lived on the Gulf Coast. In Japan, I lived on the Sea of Japan's Coast. And in Chicago, I will have the Great Lakes. Will they suffice?? I fully recognize that once I'm there, on the ground, and not envisioning my location via the map in my head, I'll be right as rain. Why am I so bothered by this? I feel that it might have something to do with the US/Global maps shown to us since childhood. The US is situated on the left side and the East Coast is approaching the "Middle of the Planet". I hope this isn't an issue of egocentrism. In Japan, I was able to adjust. But then again, I was on a coast and not in the middle of a landmass. Perhaps I placed the "Middle of the Planet" off the beach of Yonago, between Korea and Japan. I know it's perfectly normal for one to mentally reach a perspective of where one's person is, but this is a little ridiculous that I'm feeling this way. I'm off to lunch. Maybe that's where the center of the world will be for the next hour....